This privacy policy applies only to the personal data we process in our capacity of data controller (as defined under Article 2 below).
It applies to the processing of personal data of our (private and business) customers in relation to our products and services (for example, when making a purchase with us or when creating a Hardwater account), as well as to the personal data of the end users who, through their relationship with our customer (for example: other people whom our customer buys tickets for), use our products and services.
This privacy policy also applies to those who visit our websites, use our apps and our online media channels, participate in a market research, survey or contest, action, join any of our events or otherwise use our products and services.
For the sake of clarity, processing personal data of businesses is only relevant in the context of this privacy policy if the business represents is a natural person, or - if the business is a legal person - then this privacy policy only applies to the personal data of the natural persons which we process in the context of their relationship with such business (such as mandates, contact persons and/or end users).
Hardwater LLC., with registered offices at 1506 11th Ave. Seattle, WA 98122 (hereafter “Hardwater”, “we” or “us”), is responsible for processing your personal data. This means that Hardwater determines the purpose and means for processing your personal data. This does not alter the fact that our customers have a number of obligations in connection with the processing of personal data of the end users whom they allow to use our products and services (for example: other people whom our customer buys tickets for).
Hardwater can be understood as the organizer of the Hardwater festivals, the licensor of Hardwater Presents, the creator of HardKontrol and Hardwater Store and any future Hardwater-related products or events, Hardwater-related artists and all affiliated entities and companies.
When using the term “processing personal data” in this privacy policy, we are talking about our use of personal information that identifies you or is able to identity you, either directly or in combination with other information that is held or obtained externally. Your personal data may include, for example, your name, your contact details, information on how you use our websites and apps and those of our partners and, generally, how you interact with Hardwater. The processing of personal data received from third parties is further explained in this policy.
Based on your previous purchases, festival visits and your activity on our platforms, we will create tags to categorize you as our client. This will help us map your needs and preferences in the future. With these tags we will be able to provide you with personalized content on our website, in our mailing or any other communication. Tags will be added to the data that you already have provided us with. We will never harvest any external data to create these tags.
Personal data that can be considered sensitive is not actively processed. However, your nationality, meal preferences and special requests concerning injuries or disabilities might reveal sensitive data. This data is processed by our customer service team, which is trained to respect and handle this data carefully. Tickets containing sensitive data of this type will be flagged and deleted one year after the respective event.
Our products and services are not intended for minors. You must be at least 18 years old to access Hardwater festivals. Personal data of minors will never knowingly or intentionally be collected.
Minors who intend to use our products and services need to be supervised by the holder of parental responsibility over the child. The privacy of minors will be protected and holders of parental responsibility for the child will be encouraged to take an active part in their children’s (online) activities.
You are considered as our customer when you make a purchase with us or when you create a Hardwater account. Through various channels, such as competitions, promotions/actions and our websites/apps we may collect personal data about persons who are not (yet) customers of us with the aim of offering these persons the most relevant range of our products and services. In doing so, we guarantee your right to information and enforce that contractually (as applicable, together with your possible legally required consent) from the third parties who would collect your data in this context.
We process personal data for various purposes, whereby we only process the data that are necessary to achieve the intended purpose.
As such, we process your personal data when necessary:
If the processing of your personal data is not necessary for any of these three reasons, we will always ask your permission to process your personal data. If you choose not to give your consent, or if you withdraw your consent, you will not be able to take (full) advantage of the services offered.
After explicit consent, you will be informed about upgrades and additional services linked to your ticket purchase, such as vouchers for restaurants, lockers, parking, shuttles, etc.
After explicit consent, you can receive commercial e-mails to inform you about all Hardwater-related events (such as Unite with Hardwater), artists (such as Dimitri Vegas & Like Mike or Lost Frequencies), People of Hardwater (social platform), Hardwater surveys, Hardwater theme and videos and Hardwater Store.
For example, during the registration process of a Hardwater Account, you will be asked for the aforementioned consents. Your consent is not required for the operation of your Hardwater Account.
Processing activities
Your personal data can be used for the following purposes:
A. When you create a Hardwater account via www.hardwater.com
B. When making a (festival ticket) purchase (e.g. through your Hardwater account)
C. When using our websites and apps
D. When visiting our event(s)
Personal data shared with third parties
We do not give your personal information to third parties unless:
Your responsibilities towards end-users
If you, as our customer, allow end-users (such as family members, friends, visitors, and employees) to use the products and services covered by this privacy policy, you have the following responsibilities:
Your responsibilities with regards to third-party services
Through our products and services, you can also use the services of other parties such as third-party activities through vouchers sale, third party websites, forums, Facebook, Twitter, newsgroups, and/or apps. We have no control over the information you place there and how it is processed, nor are we responsible for it. It is up to you to deal with this and to read the privacy policy of these third parties carefully.
Your privacy rights
You have the following rights to govern your personal data:
If you want to exercise the right to be erased to the full extent and have purchased tickets for a future event, these tickets will be canceled without a refund. Your details are needed to fulfill all these services. Your personal data will be removed as soon as possible, except if it concerns information that needs to be kept in pursuance of the law or an agreement.
We will respond to your request as soon as possible, and in any case within 30 calendar days after receipt of your request and after your identity is checked. Depending on the complexity of the requests and the number of requests, this period can be extended by a further two months if necessary. If the period is extended, we will inform you of this within one month of receiving the request.
You can exercise your rights via your Hardwater account on our website, by sending an email to dpo@hardwater.com or write to the following address:
Hardwater Group LLC.
Attn: Data Protection Officer
1506 11th Ave
Suite C
Seattle, WA 98122
United States
Harwater account
Insofar and to the extent you have a Hardwater account, you can remove your account on the Tomorrowland platform to execute the final removal of your personal data. Please note that your personal data is needed to fulfill our services and will only allow a full deletion after your purchase is completed and (in case you bought a festival/event ticket) the event has passed. In the my.hardwater.com platform, you will be able to specifically remove yourself from optional applications like the social platform or non-transactional mailing lists.
All your personal data can be changed in the Hardwater platform – except for your name and e-mail. To change them you should contact the support desk on www.hardwater.com by clicking the support button. Please note that changing the delivery details of your tickets or name changes on Global Journey tickets can incur additional fees.
If you wish to remove your personal details from the Hardwater platform, you can specifically select the parts in your account that you want to be removed: you can either unsubscribe from mailing lists and specific applications like the Hardwater social platform or exercise the complete removal of your account to the full extent.
ARTICLE 6: COOKIES AND OTHER TECHNOLOGIES
While using our website and apps, we may place cookies, originating from the domain tomorrowland.com or any tomorrowland.com subdomain.
A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website's computer and stored on your computer's hard drive.
We do not store any personal data in a cookie that can be used to identify individuals. We can, however, track your activity on online assets for statistical analysis and to enhance your experience.
Although cookies are required to be able to fully use the services and all of its features, you can always refuse to accept cookies by changing the related settings of your browser.
Certain cookies like first party functional cookies and performance cookies are mandatory, other cookies can be switched off in your browser.
You can find more details about the cookies we use and manage them here.
ARTICLE 7: SECURITY OF YOUR PERSONAL DATA
Technical and organizational measures
Appropriate technical and organizational measures are taken to protect your personal data against unauthorized or unlawful processing and against accidental loss, destruction or damage. When you provide your personal data through our websites or mobile apps, this information is transmitted across the internet securely using high-grade encryption.
As described in this privacy policy, in some instances your personal data will be shared with third parties, in which case that third party is required to have appropriate technical and organizational measures in place to protect your personal data.
However, in some instances, we may be compelled by law to disclose your personal data to a third party, such as a government body, and has limited control over how that data is protected by that party.
Processing of personal data inside/outside the EER
The information that you provide to us will be held in the systems located at the registered office in Antwerp or in those of an appointed third party (mentioned above) or our cloud service provider Zendesk.
We may also allow access to your information by other third parties who act for us for some of the purposes described in this privacy policy or for other purposes explicitly approved by you.
To the extent that personal data is processed outside the European Union, we will ensure through contractual or other measures that such data enjoy an adequate level of protection there, comparable to that which they would enjoy in the European Union, in accordance with the European regulations.
Privacy incidents
Data breaches can be reported by mail to: dpo@hardwater.com. We have an internal policy and regularly educates staff on preventing and reporting possible data breaches. Based upon the outcome of an impact assessment, we can notify affected data subjects and the United States Privacy authorities of the breach.
We will not retain your data longer than necessary: your personal data is retained in your my.hardwater.com account and will be removed automatically once you decide to delete your account. Data stored and processed outside of the my.hardwater.com account will be removed once the processing activity is completed and the data is no longer needed to expect when we are legally required to keep the records for a specified retention time.
This privacy policy is without prejudice to our right to take further actions vis-à-vis certain users of our products and services, based on an agreement, the law, regulations, etc and we implement Data Privacy, Data Protection and Data Security by design and by default where and whenever possible.
If we were unable to handle your data subject request optimally, you always have the right to file a complaint with our Data Protection Authority or your own local data protection authority.
We may make changes to this privacy policy from time to time, including as part of the GDPR. The latest version of our privacy policy is always available on www.hardwater.com
ARTICLE 12: CONTACT
Questions, comments, and requests regarding this privacy policy via dpo@hardwater.com or:
Hardwater Group LLC.
Attn: Data Protection Officer
1506 11th Ave
Suite C
Seattle, WA 98122
United States
Last update: October 18, 2023Consent for commercial purposes